Why Local SEO Matters: Boosting Your Business in Your Local Market

Local (SEO) is the process of optimizing your website and online presence to attract more customers in your specific geographic area. 

By focusing on local SEO, you can improve your visibility on search engines like Google, increase foot traffic to your physical location, and ultimately drive more sales.

One example of a business that has seen great success with local SEO is a local bakery in a small town. By optimizing their website and Google My Business listing for local keywords like “bakery near me” and “fresh bread in [town name],” they were able to attract more local customers and increase foot traffic to their storefront. 

Another example is a local dentist that improved its local SEO by creating location-specific content on its website and optimizing its Google Maps listing. This led to an increase in phone calls and appointments booked from local patients.

Whether you’re a small business owner or a larger company with multiple locations, local SEO is a powerful tool that can help you reach your target audience and achieve your business goals.

We’ve helped 100+ Bangladeshi companies and international companies with local SEO services and they are completely rolling their space with success. 

After so many experiments and process we bring something informative that will give you a full insight about why Local SEO is essential for your business.

Let’s Explore Local SEO Basics

What is Local SEO?

 

Local SEO is a digital marketing strategy aimed at optimizing your website and online presence to rank higher in local search results. 

It involves optimizing your website’s content, meta tags, images, and other elements to make it more visible to potential customers in a specific location. 

Local SEO works with the following key factors:

Relevance: This is a measure of how closely a listed company matches the search. It will be simpler for a search engine to find your listing the more information you have provided for your company.

Distance: This evaluates how distant your company’s physical location is from the search location.

Prominence: The visibility of a company also affects SEO outcomes. Your Google review count and average rating are important here.

How Local SEO Creates Value for Business

 

Among all of the benefits we already thought about in local SEO, the following things are great to create high-end value for any local business.

Your website traffic may grow if you use strategies to enhance local SEO. Your chances of ranking highly in your niche will be reduced if your material is not locally optimized because you will be up against significant companies and websites from other regions. With local SEO services, however, your website is more likely to rank higher, resulting in an elevated click-through rate (CTR), which in turn will eventually enhance traffic to your site.

This is a great way to maintain competition with nearby businesses. For instance, it is crucial that your company appears in the search results alongside your rivals when someone searches for leather jackets in your area on Google. Otherwise, it is unlikely that someone will find your company online, even if your product is superior.

Another advantage of local SEO worth mentioning is that it can help you get more trust by improving your ranks. Most of us are likely to take the businesses listed higher in the search results into consideration when conducting Google searches. Even if we do choose to look at the companies listed farther down or on the third or fourth page, we might not have as much confidence in those names. The point is, when compared to the firms with higher search engine rankings, they aren’t doing anything improper or less commendable in terms of their products or services. However, customers are reluctant to buy from them simply because of their low ranking. Higher rankings brought on by local SEO may increase brand recognition and credibility in the eyes of potential customers.

A statistic shows that 82% of smartphone shoppers conduct “near me” searches. This is another great opportunity for local businesses to cut down on advertisement costs. No need to send out flayer, newspaper ads, or any social media campaign. The local audience can easily reach out to your business online even if you don’t need any place ads!

How does local SEO Work For Local Businesses?

Due to Google’s dual-type local search results, local SEO is a game of two halves. These are organic “blue link” results and “map pack” results. You can rank from both of them. 

1. Map Pack Result or Local Pack

The map pack or local pack is a SERP feature of Google that shows the local business listing along with a map. Sometimes Google search results allow it at the very top for local searches.

 

2. Organic Search Result

The well-known “10 blue links” represent the “regular” organic search results. Typically, they are listed after the “map pack” results.

Research Method of  Local SEO Keyword

All types of searches work the same! Still, we’re explaining a little about local SEO keywords.

Local Keyword research is a process of understanding how a person searches for any local service on Google. 

Let us describe the whole process a little briefly to understand how they work for businesses.

• Search For Service-Based Keywords:

The maximum time we think there is no other different way to search for a thing when others are searching for it in their own way. We are different from born and everyone has their own way to deal with everything. The same goes for keyword research.  

For example, if you have a clothing shop, some will find you with “Boutique shop near me” and some will search “Men’s Cloth shop near me” and this process will go on! 

That’s why before listing you should think about which services you offer and which keyword a people may search for that is relevant to your service.

It is obvious that you can expand the list with long-tail keywords. Which will be more convenient for people to search for specific services that our company or business offers.

• Check Search Volumes:

You’ll find lots of high-quality keyword research tools and they will show you national volumes. If it’s important to you to collect search volume for your state, city, or town you have to use Google Keyword Planner.

But You will not get everything accurate. It shows the board search volume range, (such as 1k-10k)

That’s why we, at digital jinni, always have a strategy to find out the exact volume or a few ways to the Keyword volume for all types of local businesses.

• Check Local Intent:

When people search locally, they intend to shop locally. It is not a local SEO opportunity if that is not the case for your services. It simply can be that you don’t want to expand locally. 

Check the Google results for the query to see whether it has a local focus.

A map pack and/or local “blue link” results indicate that the search has a local focus.

It doesn’t have local intent if there isn’t a map pack or local “blue link” results.

Although it is not a task for local SEO, you can still target keywords without local intent.

To learn more about how we can do local keyword research for local businesses you can reach out to us, We are leading digital marketing and SEO agency in Dhaka, Bangladesh.

• Set Keyword Inside Pages:

All of your service’s keywords are unlikely to appear on your homepage. Consequently, you’ll have to use separate pages to target some.

Consider the services they correspond to when giving keywords to URLs.

Assign them to separate pages if they correspond to extremely distinct services, such as “Boutique shop in Dhanmondi” and “Clothes for men near Dhanmondi”

If they map to the same service, such as “Boutique shop in Dhanmondi” and “Clothes for men near Dhanmondi”, put them on the same page.

You’ll find additional information if you reach out to us to know more about this process!

Local SEO Ranking Factor

Local SEO ranking factors are the various elements that search engines use to determine the relevance and visibility of a local business in search results. These factors differ from traditional SEO ranking factors because they focus on local search queries, which are phrases that include a location, such as “coffee shops near me” or “dentist in Los Angeles.”

Here are some of the most important local SEO ranking factors:

Google My Business:

This is a free tool provided by Google that allows businesses to manage their online presence across Google, including search and maps. Having a verified Google My Business listing is critical for local SEO because it provides search engines with important information about a business, such as its name, address, phone number, and business hours.

GMB Reviews:

Reviews from customers on platforms like Google My Business, Yelp, and Facebook are important local SEO ranking factors. Positive reviews signal to search engines that a business is trustworthy and provides a good experience for customers. Encouraging customers to leave reviews and responding to them in a timely and professional manner can help boost a business’s visibility in local search results.

On-Page Optimization:

On-page optimization refers to the elements of a website that can be optimized to improve its search engine’s visibility, such as title tags, meta descriptions, and content. Including local keywords in these elements can help search engines understand the location of a business and its relevance to local search queries.

Local Link Building:

Inbound links from other websites are an important factor in SEO, and local links can be especially valuable for local businesses. Links from local directories, industry-specific websites, and other local businesses can signal to search engines that a business is relevant to a particular location.

Mobile Optimization:

Mobile optimization is important for all types of SEO, but it’s especially critical for local SEO because many local searches are conducted on mobile devices. Ensuring that a website is mobile-friendly and loads quickly can help improve its visibility in local search results.

Local Social Signals:

Social media activity can also influence local search rankings. Engaging with customers on social media and including location-specific hashtags can signal to search engines that a business is active in its local community.

Disadvantages of Avoiding Local SEO

Avoiding local SEO can have several disadvantages for businesses, some of which include the following:

• Missed Opportunities

By ignoring local SEO, businesses miss out on the opportunity to target customers in their local area. 

This can result in lost sales and revenue, as well as missed opportunities to establish a loyal customer base.

• Lower Search Engine Rankings

Search engines prioritize local search results for users who are searching for businesses or services in a specific geographic area. 

Without optimizing for local search, businesses may have a harder time appearing in these results and could end up ranking lower in search engine results pages (SERPs) overall.

• Reduced Visibility

Local SEO is essential for increasing visibility on search engine results pages. 

By optimizing for local search, businesses can appear in map results, local business directories, and other relevant local listings. 

Without this visibility, it can be difficult for potential customers to find the business online.

• Less Targeted Traffic

Without local SEO, businesses may attract less targeted traffic to their website, resulting in lower conversion rates and less revenue. 

This is because users who are searching for businesses in a specific area are often more likely to be ready to make a purchase than those who are searching more broadly.

• Limited Reach

Businesses that don’t optimize for local SEO may have a harder time reaching their target audience. 

This is because users who are searching for businesses or services in a specific geographic area are often more likely to be interested in what the business has to offer. 

By neglecting local SEO, businesses may miss out on the chance to connect with these potential customers. 

Few Local SEO Tools That Bring Value To Local Businesses

This is particularly important for small businesses that depend on local customers.

Local SEO tools help businesses optimize their online presence to appear more prominently in local search results. 

Here are some popular local SEO tools:

Google My Business: 

This free tool from Google allows businesses to manage their online presence across Google, including in search results and on Google Maps. 

Business owners can add their location, hours, photos, and reviews, and receive analytics on how people find and interact with their listing.

Benefits of Using Google My Business for Local Business

• By creating a Google My Business profile, you increase your chances of appearing in relevant local searches on Google, which can lead to more website traffic and foot traffic to your physical location.
• Google My Business allows you to interact with customers by responding to reviews, answering questions, and sharing updates about your business. This can help build trust and loyalty with your customers.
• Having a verified Google My Business listing can help establish credibility and legitimacy for your business. Customers are more likely to trust businesses that have a verified presence on Google.
• A Google My Business listing can improve your local SEO by providing Google with more information about your business, such as your address, phone number, and hours of operation. This can help Google better understand the relevance and authority of your business, which can improve your rankings in local search results.
• Google My Business provides valuable insights into how customers are finding and interacting with your business online. This can help you make informed decisions about your marketing strategy and improve your overall online presence.
• Google My Business also provides the option to create Google Ads campaigns directly from your dashboard, allowing you to advertise your business to local customers at a relatively low cost.

Moz Local: 

Moz Local helps businesses manage their online listings on major search engines, directories, and social media platforms. 

It ensures that a business’s information is consistent across all platforms and helps boost local search rankings.

Benefits of Using Moz Local for Local Business

• Moz Local helps local businesses to ensure their business information such as Name, Address, and Phone Number (NAP) is consistent and accurate across various online directories, search engines, and other websites.
• By managing local listings, Moz Local can help local businesses to appear in local search results, Google Maps, and other online directories, thereby increasing their visibility to potential customers.
• Moz Local simplifies the process of managing local listings, by allowing businesses to manage multiple listings from one place, rather than having to update each one individually.
• Having consistent and accurate business information across various directories and websites can help improve a business’s reputation and credibility.
• Moz Local provides businesses with insights and analytics on how their local listings are performing, enabling them to make data-driven decisions about their local marketing strategies.
• By improving local listings and increasing visibility in local search results, Moz Local can help businesses improve their local SEO, which can lead to increased website traffic, leads, and sales.

 

Yext: 

Yext is a platform that helps businesses manage their online presence across more than 150 directories, including Google, Yelp, and Facebook. 

Yext also offers analytics and insights to help businesses understand how customers are finding and interacting with their listings.

Benefits of Using Yext Local for Local Business

 

• Yext helps businesses manage their online presence across multiple directories, search engines, and social media platforms, ensuring that accurate and consistent information about the business is displayed in search results
• Yext’s platform allows businesses to update their information in one place, which is then pushed out to all the directories and platforms where the business is listed. This saves time and effort compared to manually updating each listing individually.
• By ensuring that accurate and consistent information about the business is displayed in search results, Yext helps to build trust with potential customers who are researching the business online
• Yext provides businesses with detailed analytics about how their listings are performing, including data on views, clicks, and conversions. This information can be used to optimize the business’s online presence and improve its performance
• Yext’s platform allows businesses to monitor and respond to customer reviews across multiple platforms, helping to build a positive online reputation and address any negative feedback

BrightLocal: 

BrightLocal is a local SEO tool that offers a range of features, including local search rank tracking, citation building, and reputation management. 

It also provides in-depth reporting and analytics to help businesses understand their local search performance.

Benefits of Using BrightLocal Local for Local Business

• BrightLocal offers a comprehensive suite of tools for local businesses to manage their online presence and reputation, including listings management, review monitoring, and local SEO.
• With BrightLocal, businesses can easily claim and update their listings on major directories like Google My Business, Yelp, and Facebook, ensuring consistent and accurate information across the web.
• The platform provides in-depth insights into how a business is performing online, including review trends, citation accuracy, and local search rankings.
• By monitoring and responding to reviews in real time, businesses can improve their online reputation and build trust with potential customers.
• BrightLocal’s citation tracker helps businesses identify and fix any inconsistent or inaccurate business information across the web, which can impact local search rankings.
• The platform also includes a local search audit tool that provides actionable recommendations to improve a business’s local search visibility.
• With BrightLocal, businesses can easily track their search engine rankings for specific keywords in their local area, helping them stay ahead of the competition.
• The platform offers a white-label reporting feature, allowing businesses to brand their reports and share them with clients or stakeholders.
• BrightLocal provides excellent customer support and resources, including webinars, articles, and a dedicated support team.
• Using BrightLocal can save local businesses time and resources by streamlining their online presence management, helping them focus on what they do best – running their business.

 

SEMrush: 

SEMrush is a comprehensive SEO tool that includes local search features.

 It allows businesses to track their local rankings, identify local competitors, and analyze local keyword opportunities. 

It also offers features for keyword research, backlink analysis, and content optimization.

Benefits of Using SEMrush for Local Business

• SEMrush helps local businesses to identify relevant and profitable keywords in their niche, which can increase their online visibility and attract more potential customers.
• It provides competitive analysis tools that allow businesses to see what their competitors are doing in terms of online marketing and how they can improve their own strategies.
• The platform helps businesses track their local search engine rankings and monitor changes in their position, which can inform their SEO efforts.
• SEMrush can help businesses identify backlink opportunities, which can improve their website’s authority and search engine rankings.
• It provides an easy-to-use dashboard that displays key metrics such as website traffic, organic search traffic, and backlinks, allowing businesses to monitor their performance and identify areas for improvement.
• With its site audit feature, SEMrush can help businesses identify technical issues on their website that may be impacting their search engine rankings.
• It provides local SEO tools that can help businesses optimize their online presence for local searches, such as managing their Google My Business listing and monitoring local citations.
• SEMrush’s content marketing tools can help businesses create high-quality content that resonates with their target audience, which can improve engagement and drive traffic to their website.
• It provides social media management tools that can help businesses manage their social media presence and engage with their audience.
• SEMrush offers valuable insights into consumer behavior, such as which keywords are driving traffic to a website, which pages are popular, and which pages have high bounce rates, allowing businesses to optimize their marketing efforts and improve their ROI.

Ahrefs: 

Ahrefs is another comprehensive SEO tool that includes local search features. 

It allows businesses to track their local rankings, identify local competitors, and analyze local keyword opportunities. 

Ahrefs also offers features for keyword research, backlink analysis, and content optimization.

Benefits of Using Ahrefs for Local Business

• Understand local search queries and keywords to optimize content and improve local search engine rankings.
• Identify and analyze competitor backlinks to develop a stronger backlink strategy.
• Monitor and track local search rankings for targeted keywords over time.
• Discover and fix technical SEO issues that may be hindering local search engine visibility.
• Utilize content gap analysis to identify opportunities for creating new content that targets local customers.
• Conduct comprehensive site audits to identify areas for improvement in website structure and content.
• Utilize Ahrefs’ local search database to find local citation opportunities and local search directories to improve local search visibility.
• Analyze and improve on-page factors such as title tags, meta descriptions, and header tags to improve local search rankings.
• Use Ahrefs’ keyword research tools to identify high-traffic, low-competition local keywords to target.
• Monitor brand mentions and reviews to improve online reputation management and customer satisfaction.

Whitespark: 

Whitespark is a local SEO tool that offers features for citation building, local rank tracking, and reputation management. 

It also provides local search audit reports to help businesses identify areas for improvement.

Benefits of Using Whitespark for Local Business

• Whitespark provides comprehensive and accurate local search engine optimization (SEO) services to improve the visibility of your business in local search results.
• The platform offers a range of tools to help you manage and monitor your local business listings on Google My Business, Yelp, and other online directories.
• Whitespark’s citation-building service ensures that your business is listed accurately and consistently across all the major directories, which can improve your search engine rankings.
• The platform provides in-depth local SEO audits, which can help you identify and fix any issues that may be affecting your local search rankings.
• Whitespark’s reputation management service can help you monitor and respond to customer reviews, which can improve your online reputation and attract more customers.
• The platform offers an advanced Google My Business Insights reporting tool, which can help you track the performance of your business listing on Google.
• Whitespark’s local rank tracking tool allows you to monitor your local search engine rankings over time and track your progress.
• The platform provides detailed competitor analysis reports, which can help you identify areas where you can improve your local SEO efforts.
• Whitespark’s local link-building service can help you build high-quality backlinks to your website, which can improve your search engine rankings and drive more traffic to your site.
• With Whitespark’s help, your local business can stand out from the competition and attract more customers in your local area.

Need Help?

Digital Jinni is a leading Digital Marketing agency in Dhaka, Bangladesh.

As a leading digital marketing agency, we’ve helped countless businesses to grow and thrive locally and globally by providing top-notch local SEO services. 

With a team of skilled professionals and a commitment to delivering exceptional results, Digital Jinni is the perfect partner for any business looking to make a mark in the digital world. 

So, if you’re looking to take your business to the next level, Reach us today and get everything done from us!